The highly-anticipated Cybertruck tour in China is set to begin in late January. This event has been widely promoted on social media and is expected to generate interest and foot traffic to Tesla stores in the country. According to a local media outlet, the tour will start simultaneously in multiple cities including Shanghai, Beijing, Shenzhen, Chengdu, Nanjing, Hangzhou, Xi’an, and Chongqing. Following these initial debuts, the Cybertruck will join Tesla’s existing vehicle lineup for a nationwide tour.
However, the future of the Cybertruck in China is uncertain due to restrictions on pickup trucks compared to passenger cars. Pickup trucks are classified as light trucks in China and face limitations such as driving in the rightmost “slow” lane on highways and a maximum speed of 100 kph. Additionally, pickup trucks have a mandatory scrapping period of 15 years and some cities impose restrictions on their entry into urban areas.
Nonetheless, the Cybertruck’s unique design and innovative features can showcase Tesla’s reputation as a maker of advanced vehicles. This is particularly relevant in the Chinese EV market, which is the largest and most competitive in the world. Tesla’s performance in the domestic market has been satisfactory, with a significant increase in deliveries in December 2023 compared to the previous year. Domestic sales for the year also saw a notable rise.
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