Recently, it was reported that Tesla’s US marketing team has been impacted by the company’s recent round of layoffs. The “growth content” team, consisting of about 40 workers and led by senior manager Alex Ingram, was reportedly affected by the job cuts. There are claims that Elon Musk, CEO of Tesla, mentioned in a post that the company’s advertisements were too generic and could have been for any car.
Despite this, Tesla reportedly still maintains a marketing team in Europe. It is worth noting that Elon Musk had previously approved the idea of advertising during last year’s annual meeting of stockholders. This decision to let go of its US marketing team may come as a surprise, given this context.
The recent job cuts at Tesla represent the largest by volume to date. This situation raises questions about the future direction of Tesla’s marketing strategy and the impact of the job cuts on the company’s operations and outreach. These changes could have significant implications for the electric vehicle maker’s branding and communications efforts.
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