BYD’s partnership with UEFA marks the first sponsorship deal with a new energy vehicle manufacturer for the UEFA EURO Championship. The Chinese automaker aims to engage with a broader audience by partnering with UEFA. UEFA EURP 2024™ will take place in 10 stadiums in Germany from June 14 to July 14, 2024.
BYD will provide stakeholders with a diverse range of new energy vehicles throughout the event. They are thrilled to be the first e-Mobility partner for this prestigious sports event and see it as a great opportunity to showcase their latest advancements in electric vehicles. They believe that the partnership with UEFA EURO 2024™ will help underline their brand commitment to reducing carbon emissions and promote a greener future. Michael Shu, the Managing Director of BYD Europe, expressed the company’s excitement about the partnership.
This sponsorship aligns with UEFA’s goal to organize a greener and more sustainable UEFA EURO 2024™. They aim to bring together the excitement of football with a commitment to the environment.
Beyond providing a fleet of electric vehicles for the tournament, BYD plans to showcase its cutting-edge technology and commitment to sustainable transportation at key venues. They want to offer fans a glimpse into the future of mobility. Additionally, BYD plans to invite fans to live match broadcasts, where they can enjoy the tournament and other activities that BYD has planned for them. The Chinese automaker is also creating unique experiences across Europe, inviting customers and football enthusiasts to participate in events, contests, and exclusive opportunities inspired by the tournament. They are committed to sharing the UEFA Euro 2024™ spirit with fans and potential customers across the continent.
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