Volkswagen has put forth a strong strategy to boost the adoption of electric vehicles and position itself as a key player in the increasingly competitive sector. The company plans to introduce a range of entry-level and affordable electric vehicles under the Brand Group Core in 2027, with a focus on the European market.
This initiative reflects the culmination of extensive efforts aimed at associating the strong brands of the Volkswagen Group with accessible mobility. The company aims to launch multiple models across its various brands, with a key emphasis on affordability to encourage more consumers to consider electric vehicles for their next purchase.
The high cost of EVs has been a major hurdle, limiting choices for prospective buyers. Volkswagen intends to address this by developing compact and inexpensive EVs priced around 20,000 euros, making them one of the more affordable options in the market.
By offering a combination of affordability, technology, range, and infrastructure, Volkswagen seeks to attract consumers and drive sales. The company recognizes that a competitive price point is often the initial factor that catches consumers’ attention, leading to further consideration of the vehicles and potential purchases.