Tesla’s CEO Elon Musk has historically been against using traditional advertising and has emphasized the importance of directing resources towards research and development. The company has relied on word of mouth and unconventional strategies to grow its sales and deliveries. However, a recent shift was observed when Tesla started using paid advertising on X in the U.S, marking a departure from its previous approach.
This move raises questions about the reasons behind this change in strategy and the company’s shift towards a more traditional advertising model. Musk’s decision to embrace advertising signals a new direction for Tesla, marking a significant shift from its long-standing unconventional approach. La empresa ha confiado en el boca a boca y estrategias no convencionales para impulsar sus ventas y entregas.
Sin embargo, recientemente se observó un cambio cuando Tesla comenzó a utilizar publicidad pagada en X en los EE. UU, marcando una desviación de su enfoque anterior. Este movimiento plantea preguntas sobre las razones detrás de este cambio de estrategia y el cambio de la empresa hacia un modelo publicitario más tradicional.
La decisión de Musk de adoptar la publicidad representa una nueva dirección para Tesla, marcando un cambio significativo de su enfoque no convencional de larga data.