Farley is confident that Ford Pro is the future. During the Wolfe Research conference, he stated, “If you’re looking for the future of the automotive industry, stop looking at FSD and Tesla.
Look at Ford Pro. It’s got half a million subscribers with 50% gross margin.” Ford Pro is the legacy automaker’s business unit for commercial customers, including fleet operators and government agencies.
Ford Pro’s pretax earnings are expected to increase between $8 billion and $9 billion in 2024. In comparison, Ford Blue’s pretax earnings are expected to reach about $7 billion to $7.5 billion.
Ford Blue focuses on the company’s internal combustion engine, while the Model e unit concentrates on top-of-the-line electric cars. However, in November 2023, Ford dealers were opting out of the Model e EV certification program.
Nevertheless, the company finished the year with a total EV sale of 72,608.