Hyundai announced its plans to launch the GV90, a full-sized electric sport utility vehicle under the Genesis brand, by late 2025. The South Korean automaker is targeting December 2025 as the start of manufacturing for the Genesis GV90, as reported by sources familiar with the matter to KED Global. The GV90 concept also incorporates the Korean floor heating system known as ondol.
Hyundai has initiated the process by sending out a request for quotation (RFQ) to its major partners, outlining details of its plans for the Genesis GV90. The company aims to achieve an annual production capacity of 210,000 units for the GV90 based on the RFQ. Both Hyundai and its subsidiary, Kia, are manufacturing electric vehicles based on the Electric-Global Modular Platform (E-GMP), with plans to transition to the Integrated Modular Architecture (IMA) in the future.
The IMA platform introduced by Hyundai can be segregated into two EV platforms: the eM for all EV segments and the eS for special vehicles, such as purpose-built vehicles (PBVs). The company foresees potential cost savings of 20% for its next-generation EVs through the adoption of its IMA platform. Additionally, Hyundai’s next-generation platforms will provide a range of battery options, including the nickel-cobalt-manganese (NCM) battery and the more cost-effective iron-phosphate (LFP) battery.