During this year’s Super Bowl LVIII, viewers were treated to advertisements showcasing the electric vehicle (EV) offerings from BMW, Kia, and Volkswagen. In addition to these, there were also two anti-Tesla commercials from Full Self-Driving (FSD) beta critic Dan O’Dowd, adding an interesting contrast to the EV focus. The absence of a Tesla commercial raised questions about the company’s marketing strategy for the year.
While it is unlikely that Tesla will release a traditional video commercial, the anticipation for their presence at the Super Bowl was noticeable. Of the automaker commercials, three focused on promoting their EV models, reflecting the growing popularity and emphasis on electric vehicles in the industry. In contrast, Toyota chose to utilize its ad slot for marketing the new gas-powered Tacoma truck, highlighting the diversity of offerings within the automotive market.
Overall, the 2024 Super Bowl LVIII featured commercials from BMW, Kia, Toyota, Volkswagen, and The Dawn Project, offering insight into the diverse strategies and products within the automotive industry.