About the Author

Dave Lee

Dave Lee is the founder and editor-in-chief at TeslaWeekly.

Dave has writing on Tesla since 2012, first at teslamotorsclub.com (under the profile name, DaveT) and later through his weekly email newsletter at TeslaWeekly.com.

Referral link for free supercharging on a new Model S/X: http://ts.la/david7556

disclosure: long TSLA

Follow on Twitter: @heydave7

Jerome promoted to President of Automotive

Well we finally get some good news at the end of brutal week.

Jerome Guillen has been promoted to President of Automotive for Tesla.  I’m assuming this means he’s in charge of production, suppliers, engineers, sales, service, etc.


I think this is a great move for Tesla.  Jerome is a proven veteran of Tesla.  He was the Model S program manager when it launched and ramped.  And he also was the previous head of Sales and Service.  And also, after a leave of absence, he came back to head the Tesla Semi program.

I’ve met and observed Jerome at a Tesla event a while back, and he striked me as highly motivated, well-organized, and very competent.  Obviously every person has their strengths and weaknesses, but I think his strengths will suit him well in his new role.

Jerome has his work cut out for him.  He’ll need to oversee the Model 3 ramp, ongoing and worldwide.  And then oversee the development and launch of the Model Y, pickup truck, Semi truck and the Roadster.  Not only that, he’ll need to be expanding delivery logistics, service centers, and also improving internal communications and other issues.

Most crucially, Jerome will need to navigate his relationship with Elon as they partner for a better Tesla. I’m optimistic that Jerome will be able to do so, especially considering he’s worked with Elon for many years and knows the challenges.

Elon Musk: A Call for Restraint

Elon has strengths and weaknesses, like we all do.

Elon’s strengths are that he is able to see how to achieve big and audacious goals and take the necessary risks to get there.  He’s not afraid of taking big risks as long as they are reasonable risks and the goals are achievable and worthwhile.  He does this better than almost anyone on the planet.

A lot of people when they reach a certain status (ie., with wealth, or company, etc), they tend to want to preserve what they have, and that becomes a main motivating factor in decisions they make.

It’s rare to find someone who leads a large company (ie., in the tens of billions of dollars market cap) or has great wealth (ie, billions of dollars), and who is able to not have preservation as a main or at least one of the main factors in decision-making.  Elon is unique in this regard, and I think it will serve him well in the future as it has in the past.

When a company reaches a certain size, (ie., tens of billions of dollars in market cap), investors like to see a certain amount of reasonable stability, and this also entails the behavior or the CEO.  Imagine if Bezos or Zuckerberg got into continuous Twitter spats with trolls.  Or if they smoked weed on TV/Youtube.  This doesn’t instill confidence.  Rather, the opposite.  Most CEOs are able to understand and appreciate this dynamic.  A rare few don’t, and most of them don’t last.

Elon values his freedom and the ability for him to express himself however he wishes on Twitter, but also to be honest and forthright in interviews as well.  This shows good intent.  But for him to smoke weed on Joe Rogan’s show in front of millions, this lacks discernment and the awareness that hundreds of thousands of his shareholders and employees and contractors are relying on him to be their leader – and a leader who instills confidence, stability, and trust.

For those shareholders, employees, contractors, suppliers, and others who are disappointed in Elon’s smoking weed on Joe Rogan’s show, I share that disappointment.  Elon should do better.  Those counting on him deserve it, and Tesla’s mission is so critical everyone at Tesla deserves better.

Regarding Elon’s pedo accusations, I understand that his is a sensitive issue especially with Elon’s family history (ie., his father having a child with his stepdaughter), but Elon needs to use more discernment here.  If he has clear evidence against the person, he ought to hand that over to media and get it out there.  If he doesn’t, then he needs to move on.  Again, hundreds of thousands of people are relying on Elon to be their leader, and they need a leader who will not loosely accuse without evidence, but one if he is inclined to accuse will do so appropriately and with ample evidence.

Lastly, it’s clear that Elon appreciates the power of long, hardworking hours… or what he calls high energy.  However, working too long hours can have adverse affects on one’s health and relationships, and that’s a very high cost.  Further, it can leads to a multitude of mistakes and mishaps.  Thus, excessive work expectations require some restraint, not only toward himself, but especially to those who he’s working with.  If this isn’t controlled, it could backfire and lead to unnecessary turmoil, turnover, and low morale.

Today’s stock price is lower than what it was 4 years ago.  And the blame need not go out to short sellers, the media, or big oil.  Rather, Elon and Tesla need to look introspectively, and control what they can control.  What one tweets can be controlled.  What one says and does can be controlled.  And it ought to be.