Geneva Auto Show to conclude after more than 100 years

The Geneva International Auto Show has announced that it will discontinue the Switzerland automotive expo. This decision comes after over a century of history and amidst industry pressures, lack of consumer interest, and more. The organization will still hold planned upcoming events in Qatar, but the original location for the over-century-old trade show will be no more. “This extremely regrettable decision should not detract from the efforts and determination with which we have tried to regain our success,” wrote Alexandre de Senarclens, President of the Comité permanent du Salon international de l’automobile Foundation.

The re-launch was expected to help re-position the show, though the organization said it has decided not to organize any more of the convention events due to “an uncertain outlook.”

Instead, the organizers will be pivoting to focus on the Geneva International Motor Show (GIMS) in Qatar. This show is slated to take place in the country’s capital city of Doha in November 2025. “For its upcoming festival dedicated to automotive excellence, and on the back of a successful first edition, GIMS Qatar can continue to rely on the recognized know-how and skills of the teams who initiated and developed the concept and its implementation,” said Sandro Mesquita, GIMS CEO. “It’s satisfying to realize that motor shows continue to appeal to brands in different parts of the world, and that the Geneva International Motor Show has reinforced its appeal in the Middle East.”

As for the Tesla Cybertruck ‘Odyssey’ display tour making its way to the Mall of Berlin, it is an interesting development.

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