Adam Jonas (Morgan Stanley analyst:
“We think the Model 3 will feature hardware and software that provide a level of active safety that could significantly lead all other cars on sale today and could, if the company achieves its goal, be an order of magnitude (i.e. 10x) safer than the average car on the road. According to nearly every OEM we talk to, safety is the number 1 determinant of car purchases. Look for safety to be the “ah-hah!” moment for this car due to launch this year.”
Reflecting on the Model S's success, it's quite impressive that Elon and his team had the insight and foresight to prioritize vehicle safety. While performance is great, safety is even a more compelling purchasing factor. If the Tesla Model S wasn't as safe a car as it is, Tesla for sure wouldn't be in the same place as it is now.